The ETHIC Atlas 115mm 12 STD Black Wheel pushes lightweight performance to the next level. Fast, precise, and ultra-light, it is engineered for riders who demand maximum efficiency.
The ETHIC Atlas was created with one mission: achieving the highest level of mechanical optimization to become one of the lightest and most efficient wheels available.
Every detail has been refined to find the ideal balance between spoke count, structural thickness, and advanced manufacturing technology.
Its 7075 full CNC aluminum core delivers maximum stiffness and strength while keeping weight incredibly low. At only 234g, it stands out as a premium option for serious riders.
The polyurethane has also been redesigned with a unique Atlas-specific profile, improving comfort, rolling feel, and overall weight reduction.
The 12 STD version uses a softer 85A compound, made possible by the specific contact patch of the 12STD system. This provides more grip, smoother riding, and better control.
It also introduces the 6901 bearing standard, selected for being lighter and stronger.
A premium wheel built for riders chasing pure speed and precision.
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