List of products by brand PRIMITIVE

Primitive, founded in 2008 by Paul Rodriguez in California, offers skateboards and apparel, born from his desire to run his own brand.

Primitive Skateboards

An iconic Californian brand

Primitive Skateboards was founded in 2008 in Encino, California by Paul Rodriguez, Heath Brinkley, Andy Netkin, Jay Partow, and Jubal Jones. Born from Paul Rodriguez’s desire to control his career and brand, Primitive quickly became a reference in skateboarding and streetwear.

A history of innovation

After leaving Plan B, Paul Rodriguez released a limited edition of 500 gold leaf decks, which were highly praised. This success led to the official launch of Primitive Skateboards on April 10, 2014, with a pro and amateur team including Paul Rodriguez, Carlos Ribeiro, and Nick Tucker.

Primitive at Clic-n-Roll

At Clic-n-Roll, Primitive Skateboards stands out for its premium products, creative designs, and direct connection to Californian skate culture.